Increasing Attendance to Avoid Cancellation
US-based office of Japanese pharmaceutical company
Challenge: Meetings & Incentives worked with the client to plan a VIP Key Opinion Leaders (KOL) dinner. A week prior to the event there were only 14 accepted guests, of which 13 were internal to the client's company. The client wanted to cancel the event due to low attendance.
Solution: The M&I meeting planning team made follow-up phone calls, sent personalized follow-up emails instead of generic reminders, spoke with administrative assistants to get responses, and secured additional attendees to invite.
Result: With all the personalized service provided by Meetings & Incentives, attendance increased from 14 to 32. The client did not cancel dinner, and those who attended formed better business partnerships.