Integrating the Website and Registration to Promote an Event
Medical-corporate business meeting
Challenge: Meetings & Incentives registered a domain name and built a fully integrated website that included registration for the event.
Solution: In order to make the information and registration process easy for participants, the website included open registration links for general attendees, physicians and multiple registrants from the same company. Meetings & Incentives also sent out direct registration invitations for sponsors and speakers.
Result: The resulting website is part of an integrated marketing campaign to promote the event, and offers a one-click registration process. The confirmation e-mail sent to attendees included total amount due based on registration and purchases.