Meetings & Incentives Worldwide Celebrates 57 Years of Event Excellence
57 years after starting as a small travel agency, Meetings & Incentives Worldwide (M&IW) continues to transform organizations through the power of human connection. As a leader in the meetings and events industry, we are passionate about providing superb service and unforgettable experiences, and we take great pride in our track record of impactful results. 2024 has seen us SOAR to new heights, and after 57 incredible years, we can’t wait to see where the next year takes us.
Before we dive into the areas we’re most excited about, let’s start with the basics: Who is M&IW?
About Meetings & Incentives Worldwide
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We provide customizable event solutions ranging from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE). We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
Experience the M&IW Difference
As a full-service event agency, we offer so much more than your standard event management. As we look to our future, we’re strategically investing in a number of areas to elevate events of all scales worldwide.
Event Sustainability
As longtime champions of sustainable practices both within our organization and for our customers’ events, we are proud to have received a Bronze Medal for our EcoVadis Sustainability Rating last month. This accomplishment places us in the top 35% of rated companies, proving that when it comes to event sustainability, we back our words up with action.
“As we celebrate M&IW’s 57th anniversary, my hope is that we remember our success is measured not just by our growth but by the legacy we leave behind,” said Donna Collins, Sustainability Champion. “I look forward to watching M&IW’s sustainability mindset impact how we plan and implement our events and ultimately create a positive ripple on our people, planet, and communities. Embracing sustainability today will ensure that our achievements lay the groundwork for a thriving, hopeful future for generations to come.”
Event Technology
With our new Vice President of Event Technology, Kimberly Stone, joining the M&IW team earlier this year, we have elevated our event tech offerings like never before and have no plans to stop. It’s not just about introducing the next big thing. It’s about creating frictionless attendee journeys, embracing innovation with purpose, and providing business-relevant data.
“The shining star for event tech is leveraging attendee data in smart ways that enhance and inform interactions throughout the event lifecycle,” said Kimberly. “Our customers have indicated that the user experience is the most important element of event technology. Knowing that our customers are prioritizing the attendee experience aligns with our passion for the human side of what event technology empowers us to do at events.”
Neuroscience-Based Event Design
We are leading the industry in designing brain-friendly events with our innovative, neuroscience-based approach to event design. The experiences we create engage attendees in ways that generate moments for deeper thinking, greater connection, and improved retention—all of which improves the attendee experience and increases customers’ return on investment.
“We are very excited to have kicked off our Neuroscience of Event Design initiative,” said Jeanette Davis, Director of Customer Success. “This is a company initiative that is so beneficial for our customers, and we’re already hearing success stories of how the M&IW team has incorporated their neuroscience training into the events they are executing.”
Incentive Travel
Interest in incentive travel programs has exploded in recent years, particularly for high-end, luxury experiences. Our Incentives & Engagement (I&E) team has grown accordingly to accommodate the increased demand. With more team members than ever before, our I&E experts are delivering unforgettable experiences for both group and individual incentive travel participants around the world.
“Since putting the ‘I’ back in M&IW, I am thrilled with how far incentive travel has come,” said Tracy Norum, CMP, CITP, CIS, Sr. Director of Incentives & Engagement. “I especially love the trend toward experiences that are personalized, authentic, and immersive. It perfectly aligns with our vision of transforming organizations through the power of human connection—the best incentive programs provide once-in-a-lifetime experiences while also building lasting relationships.”
M&IW Divisions
You may know M&IW is a full-service event agency, but did you know we have two unique divisions to maximize your M&E program?
Flow Creative Agency
Flow is our marketing and creative services agency designed to bring your ideas to life. No matter the program type or size, our team of marketers and graphic designers collaborate with you to understand, create, and communicate your brand vision.
Since first launching in 2021, the Flow team has more than doubled in size, and we have expanded our offerings to regularly produce multimedia deliverables like videos and animations in addition to digital and print pieces.
“I’m thrilled about the future of Flow because there is opportunity to reimagine our toolkit with each event,” said Danielle Omega, Sr. Manager of Flow Creative Services. “In such a dynamic design space with emerging technology and trends, we are always pushing the envelope. It’s not just about making things pretty; we also want to solve your problems visually. We want to know what your goal is so we can roll up our sleeves, dig in, and tell your story.”
Intent Strategy Group
Intent Strategy Group (ISG) is M&IW’s independent consulting division that provides holistic solutions for Strategic Meetings Management and related technology initiatives. Whether consulting on enterprise-level strategies or business intelligence solutions, ISG’s consultants provide customized, user-friendly solutions.
In the next year, ISG is increasing its focus on event technology, business intelligence, and data analytics to continue helping customers make informed decisions and increase efficiencies.
“Our customers continue to evolve and mature while also wanting to be innovative with their overall meetings program,” said Angie Duncan Callaway, Sr. Director of ISG. “Strategy is often put on the backburner within organizations, but not with ISG—we live in strategy. The creative collaboration with our customers has never been higher, and each year brings more best practices and deeper benchmarking to share with them as they drive toward their ideal state.”
The Power of Human Connection
As we celebrate the 57th anniversary of Meetings & Incentives Worldwide, we are excited to continue transforming organizations through the power of human connection.
“I am so proud of the legacy my grandfather and father passed on and of the incredible team keeping that legacy alive even after 57 years,” said Tina Madden, CEO, M&IW. “No matter how we grow and evolve in the future, we will continue to embody the qualities that have allowed us to thrive.”
We are always looking to expand our team and partnerships. To be part of M&IW’s future, view our open positions or contact us to learn more about how we can partner with you.