For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
soneil@meetings-incentives.com
vferguson@meetings-incentives.com

Caledonia, WI (May 15, 2025) – Intent Strategy Group (ISG), the consulting division of global event agency Meetings & Incentives Worldwide, Inc. (M&IW), was awarded the 2025 Innovation Award from Toyota Motor North America (Toyota). The award was given at Toyota’s 2025 Indirect Procurement Supplier Conference, also known as SupplierCon, in Dallas, TX.

“Receiving an Innovation Award holds special significance,” said a Toyota representative. “Innovation is central to Toyota’s global efforts as we continue to evolve as a mobility company. We welcome challenging the status quo, collaborating across boundaries, and continuous improvement. It’s for these reasons ISG shone this past year.”

The award comes after ISG revitalized Toyota’s event analytics dashboards to elevate reporting and business insights. The project was spearheaded by Lead Business Intelligence Consultant Laura Rog.

“I recognized the opportunity to simplify how the data was both collected and displayed while strategically prioritizing dataflows,” said Rog. “The original dataflows pulled from multiple sources, making them difficult to navigate. Consolidating key event data into a single, cohesive view and incorporating dynamic filters resulted in greater flexibility, clearer insights, and a cleaner, more on-brand experience.”

“Our SMM benefits from actionable data, and [ISG] quickly jumped in to critically look at workflow, visuals, and general organization,” added the Toyota representative. “This was a lot of work, and the result is excellent.”

Rog was joined at SupplierCon by Angie Duncan Callaway, Sr. Director of Intent Strategy Group, as they accepted the award on behalf of the entire ISG team.

“Winning the Innovation Award is incredibly gratifying,” said Rog. “I’m honored by the recognition and grateful for the amazing partnerships that made this possible. This experience pushed me to elevate my approach, and I’m excited to continue embracing the kaizen mindset of continuous improvement.”

“I am incredibly proud of our partnership with Toyota Motor North America and of ISG’s work on our impactful SMM project,” said Duncan Callaway. “It is an honor to receive an innovation award from a company that is globally renowned for their own commitment to innovation. That shared commitment is what drives our partnership with Toyota, and we look forward to continuing to elevate their meetings and events program.”

M&IW, a partner of Toyota since 2018, previously received the 2022 Toyota Motor North America Partnership Award for excellence in SMM, event sourcing, and technology administration and analytics.

“To have received two awards from Toyota Motor North America is a tremendous honor,” said Dan Tarpey, Vice President of Sales and Marketing, M&IW. “We are grateful for our partnership and for the trust Toyota has in us. Everyone at M&IW is incredibly proud of what ISG has accomplished and of the difference they are making to Toyota’s enterprise events.”

About Meetings & Incentives Worldwide (M&IW)

M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.

We provide customizable event solutions ranging from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.

M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.

To learn more, visit meetings-incentives.com.

About Intent Strategy Group (ISG)

ISG is the consulting division of M&IW. Providing holistic, customizable solutions for SMM and related technology initiatives, ISG’s services include SMM consulting, SMM technology optimization, business intelligence, data analytics, and SMM system administration. Customers who leverage ISG’s services expedite implementations, reduce project durations, and fast-track early wins.

To learn more, visit meetings-incentives.com/intent-strategy-group.