M&IW’s SMM Expert Angie Duncan Callaway Appointed to GBTA’s Meetings & Events Committee
For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
soneil@meetings-incentives.com
vferguson@meetings-incentives.com
Caledonia, WI (January 15, 2026) — Meetings & Incentives Worldwide, Inc. (M&IW), a global leader in event management, proudly announces that Sr. Director of Intent Strategy Group Angie Duncan Callaway, CMM, has been appointed to the Global Business Travel Association (GBTA) Meetings & Events Committee for a two-year term. This marks the first time an M&IW team member has sat on this committee, reinforcing M&IW’s position as a trusted partner in global meetings and events.
“Throughout my career, I have regarded this committee as the benchmark for leadership within the Strategic Meetings Management (SMM) space, so it is an honor to now be a part of it,” said Callaway. “I look forward to leveraging my experience with M&IW and Intent Strategy Group to effectively advance the committee’s goals and develop new SMM resources.”
“Angie is well-respected for her extensive knowledge and in-depth approach, and she brings tremendous value to our customers,” said Tina Madden, CEO, M&IW. “Her joining GBTA’s Meetings & Events Committee is more than an honor. It’s a strategic step that supports our goal to expand M&IW’s reach and deepen our influence and partnerships globally.”
“Her leadership on the committee will amplify M&IW’s commitment to delivering innovative, data-driven SMM strategies to customers worldwide,” added Kimberly Stone, Vice President, Event Technology & AI, M&IW.
Since 1998, Callaway has developed SMM strategies and logistics for leading clients and, as senior director of Intent Strategy Group (ISG) at M&IW since 2023, she drives ISG’s strategic direction, supports customers’ meetings strategies, and leads the SMM consulting team.
“Having led customers through all stages of SMM strategy, I’ve seen both the struggles and the successes of various SMM models,” said Callaway. “I have a first-hand understanding of customer needs in this space, and I hope to bring that experience to the committee to make SMM more accessible for companies of all sizes and industries.”
Callaway has contributed to a number of articles around the topic of SMM, including these recent pieces:
- From Process to Strategy: Harnessing the Power of Data in Strategic Meetings Management Programs (SMMP)
- Building Resilient and Scalable Strategic Meetings Management Programs
- 5 Benefits of Strategic Meetings Management
In addition to her role on GBTA’s Meetings & Events Committee, Callaway also sits on MPI’s Anti-human Trafficking Committee. She played a key role in ISG winning the 2025 Innovation Award from Toyota Motor North America, and she was named one of MPI’s 50 Most Influential Members in 2022.
About GBTA’s Meetings & Events Committee
The Meetings & Events Committee is representative of the global GBTA organization. It is the strategic partner for the business travel community and provides guidance on business events best practices, education, resources, and innovation.
As a committee member, Callaway will support the committee’s objectives to:
- Serve as the preeminent source of knowledge, resources and strategy on the state of meetings management for the global business travel industry.
- Develop and maintain educational materials around the fundamentals and best practices of meetings management.
- Produce, share, and disseminate high-quality content on emerging trends in meetings management with GBTA members.
To learn more about the committee and its members, click here.
About Meetings & Incentives Worldwide
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We design event experiences rooted in human connection, elevated by human touch, and powered by smart technology. Our customizable event solutions range from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
About Intent Strategy Group
ISG is the consulting division of M&IW. Providing holistic, customizable solutions for SMM and related technology initiatives, ISG’s services include SMM consulting, SMM technology optimization, business intelligence, data analytics, and SMM system administration. Customers who leverage ISG’s services expedite implementations, reduce project durations, and fast-track early wins.
To learn more, visit meetings-incentives.com/intent-strategy-group.
