Trade show PLANNERS

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Trade Show Planners: Your Partners in Event Excellence

With decades of experience in the events industry, our trade show planners bring unparalleled expertise every time.

In the dynamic world of corporate events, trade shows stand out as powerful platforms for networking, brand promotion, and industry leadership. We understand that each trade show requires a tailored approach to meet your specific and unique goals. At Meetings & Incentives Worldwide (M&IW), our expert trade show planners are dedicated to transforming your vision into a reality that exceeds expectations and delivers measurable results.

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Expert Conference Planners | Elevate Your Events | M&IW

Our Conference & Tradeshow Services team members are experts in identifying prospects, increasing your reach, and maximizing revenue.

Our team develops custom sponsorship strategies based on your unique goals and designed to both save you time while selling out your spaces. With detailed weekly reporting prior to the event, you can focus your attention elsewhere with full confidence that your exhibit and sponsorship sales are taken care of.

We provide white-glove customer service, manage flight changes, and go the extra mile to ensure safety and satisfaction for all parties.

Our Group Travel team is available 24/7 either onsite or by phone. Their hands-on approach takes the hassle out of travel, allowing your attendees to start and end their event experience on a positive note. Averaging more than 20 years of experience in the travel industry, they also know how best to leverage airline partnerships and discounts to minimize costs and save you money.

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Strategic technology usage revolutionizes meetings and events.

Our Event Technology & Production team understands that effective event tech is about more than looking good or using the latest solutions. First and foremost, it is about serving attendees and enhancing their experience.

As innovators and early adopters of event technology, our team thoroughly researches each solution to understand its capabilities and best-use scenarios. They then design, build, and manage the solutions that meet your needs. No matter the objectives of your event, they help you master your use of technology and maximize its impact on attendees.

Our award-winning designers excel at bringing your brand to life, transforming your space into something unforgettable.

Our Event Experience team receives specialized neuroscience training so they can design more purposeful events. By using brain-friendly and science-based approaches, they encourage deeper connections, inspire innovation, fully engage attendees, and leave a lasting impression.

We partner with you to become an extension of your team, delivering seamless event experiences for you and your attendees.

Our global workforce is trained to understand your unique needs and is empowered to make decisions to provide the high level of service you deserve. From preparing detailed timelines and emergency preparedness plans to managing onsite logistics and suppliers to building and reconciling budgets, no detail is too big or too small.

Whether you’re looking for full event management or only need partial support, we tailor our services to meet your specific needs and objectives.

Our proven consulting approach, powered by leading technology, unlocks maximum savings and secures optimal contract terms for your organization.

Our Event Sourcing team saves you time and stress by researching hotels and venues and presenting the options that best meet your needs. They then negotiate contracts on your behalf, leveraging the value of your event, supplier relationships, leading-edge technology, and data from across our customer base.

With an average of 20 years’ experience, our Event Sourcing team has strong industry relationships and extensive knowledge of destinations, brands, and properties around the world. No matter the objectives of your event, they are empowered to think creatively to best serve you.

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Before, during, and after the event, our Attendee Experience team is involved every step of the way, delivering the highest level of personalized support to your attendees.

Certified in Cvent and trained in a number of event management platforms, our Attendee Experience team is technologically savvy. They provide on-demand registration and rooming reports, build and distribute attendee communications, manage onsite registration technology, and more. They also partner with our Event Technology & Production team to create custom, dynamic registration sites. For events requiring group transportation, our Attendee Experience and Group Travel teams collaborate to provide seamless communication and service for you and your attendees.

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Our Speakers Bureau helps you leverage your strongest asset: your subject-matter experts and industry educators.

Our cutting-edge technology portal creates a community of industry experts and trains them to speak on your products and services while reinforcing your brand message. In doing so, it helps to build credibility, establish your organization as an industry leader, and generate future sales opportunities.

Why Choose M&IW's Trade Show Planners?

With decades of experience in the events industry, our trade show planners bring unparalleled expertise to every project. Here’s why leading companies trust M&IW:

• Strategic Insight: Our planners dive deep into your industry, target audience, and objectives to craft a trade show strategy that aligns with your business goals.
• End-to-End Management: From concept to post-event analysis, we handle every aspect of your trade show presence event.
• Sponsor & Exhibitor Management: We identify prospects, create and distribute your prospectus, and maximize revenue, saving you time while selling out your space.
• Global Reach: With experience in managing trade shows worldwide, we navigate international logistics and cultural nuances with ease.
• ROI Focus: Our data-driven approach ensures that your investment translates into tangible business outcomes.

The M&IW Trade Show Planning Process

Our systematic approach ensures no detail is overlooked:

1. Discovery: We begin with a thorough consultation to understand your goals, brand, and vision for the trade show.
2. Strategy Development: Our planners create a comprehensive strategy tailored to your objectives and budget, including sourcing, logistics, and more.
3. Sponsor & Exhibitor Outreach: After identifying prospects, we develop and distribute your prospectus to sell your booth space.
4. Attendee Management: From managing registration to providing personalized support, we are there for your attendees every step of the way.
5. Execution: Our team is onsite to ensure flawless implementation of your trade show and any corresponding events.
6. Analysis and Reporting: Post-event, we provide detailed insights and recommendations for continuous improvement.

Industry-Specific Expertise

Our trade show planners have extensive experience across various industries, including:

• Life Sciences and Biopharmaceutical
• Technology
• Financial Services
• Manufacturing
• Insurance

This diverse expertise allows us to understand the unique challenges and opportunities within your specific sector, ensuring that your trade show resonates with your target audience.

Sustainability in Trade Show Planning

As responsible corporate citizens, M&IW is committed to sustainable event practices. Our trade show planners incorporate eco-friendly solutions into every aspect of your event:

• Digital alternatives to printed materials
• Sustainable or digital event signage
• Energy-efficient lighting and technology
• Waste reduction and recycling programs
• Carbon offset options for travel and energy usage

By prioritizing sustainability, we help you meet your corporate social responsibility goals while creating a positive impact on the environment.

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