Whether given as part of an employee engagement strategy or in conjunction with an event, corporate gifting is an effective tool both for motivating and retaining employees and for maximizing the attendee experience. In fact, a recent study from the Incentive Research Foundation found that...
Sustainability is a major focus in the meetings and events industry, and we are proud to share that M&IW’s own Marcelo Casadei, Sr. Event Experience Manager, left, and Laura Green, CMP, Customer Success Lead, right, are leading the charge to reduce food waste at events. After...
Employees may join a company for the money, but they stay for the personal and professional fulfillment. That’s why an effective engagement strategy is just as important as a competitive compensation plan when it comes to creating a productive, satisfied workforce. After all, two of...
Last month, event professionals convened in Las Vegas for the tenth anniversary of Event Tech Live (ETL), the only event portfolio dedicated to event technology. Over two days, attendees explored the latest advances in event tech and heard from technologists from across the industry on...
No detail is too big or small for an event management team, and if you find yourself asking, “Does an event manager do this?” the answer is almost always yes. Still, if you’ve never worked with a professional event management company, there can be a...
Event planners may not have a secret identity or the gift of flight or laser vision, but they are still superheroes! Or as we like to call them at M&IW, Hospitality Heroes. They have special skills all their own, and most attendees have no idea...
Many organizations measure sales performance by sales activity, revenue, and quotas. These are all key metrics to understand the health of your team and channel partners. However, they’re only part of the puzzle that will lead to success. Today’s focus also needs to include understanding...
In my previous blog posts, I explored the importance of employee engagement and retention as well as the benefits, including increased loyalty and profitability. Now, it’s time to explore the best practices that will lead to successful and transformative employee engagement. As part of my ongoing...
Originally published on April 18, 2022. Updated on April 19, 2023. For many organizations, sustainable practices are no longer a request but a requirement, and this extends to their meetings and events. The push for greener events plus the necessities of the pandemic have led to...
Anyone who’s been in business or sales long enough has seen firsthand that it’s much more cost effective to retain customers than to find new ones, and the same is true of a company’s most valuable assets: its employees. In my last blog post, I...
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