As data collection has evolved, so has the demand for data insights. When implemented and used correctly, business intelligence (BI) and data analytics bring numerous advantages, including streamlining reporting and reconciliation, comparing event costs and performance across multiple variables, uncovering revenue-generating opportunities, and more. However, the...
January is National Human Trafficking Prevention Month. Across the meetings and events industry, there has been a push to better understand and recognize human trafficking. Many abductions and cases of abuse take place where we work and operate our programs: hotels, resorts, airports, restaurants, bars,...
Happy Lunar New Year! The Year of the Rabbit begins January 22, and we suspect it will prove particularly fortuitous for event planners. But first, let’s explore the Rabbit’s mythology. The Rabbit in the Chinese Zodiac Although there are many variations of the zodiac mythology, the Rabbit...
Check out this quick video for an introduction to M&IW's monthly learning series and thoughts on this topic before diving into the details of HCP's expectations in the blog below. Watch Now Medicine is a profession at the cutting edge of science. Nearly every day, some new...
Thank you to our entire online community for a year of record engagement and connection. We are proud to share that we recently reached 20,000+ followers on LinkedIn, including approximately 3,000 new members last year alone. To celebrate this incredible milestone, we are looking back at...
There’s no arguing that the COVID-19 pandemic had a significant impact on meetings and events. Many industry professionals lost their jobs or saw their hours significantly reduced as a result of the widespread cancellation of events and the closure of venues. Luckily, the industry has...
Conferences and tradeshows are often an organization’s biggest events of the year, and success is all about creating engaging experiences and building relationships to keep attendees coming back year after year. You need your event to stand out and offer unique value and insights while...
When it comes to blogs, our goal is to provide engaging and enlightening content for meetings and events professionals. In 2022, we published more blog posts than ever before! We continued one popular series from 2021, In the Buyer’s Eye, and started a brand new...
In our November Town Hall, CEO Tina Madden sat down with Pat Schaumann, CMP, CSEP, DMCP, HMCC, for a Q&A session. We learned about Pat’s extensive experience in the events industry; her new role at M&IW as Principal Consultant, Life Sciences; the current industry trends...
HCP stands for Healthcare Personnel or Professionals, encompassing professionals who play crucial roles in the healthcare industry. When it comes to HCP and clinical meetings, balancing the needs of the customer while remaining compliant with global regulations is no easy task. Planning meetings for healthcare professionals...