Inclusion is a defining competitive advantage for global companies. As organizations navigate talent shortages, expanding regulatory expectations, and increasing pressure for brand trust, meetings and events (M&E) have emerged as a powerful—but often underleveraged—engine for equity, access, and performance. For organizations operating across continents, languages, and...
If you lead procurement, meetings and events (M&E), or ESG in a large organization, you may be facing a pivotal shift. Sustainability is no longer a nice-to-have layered onto event logistics. It’s a core decision criterion on par with cost, risk, compliance, and experience. M&IW Sustainability...
There are many acronyms in the world of meetings and events, but the Intent Strategy Group’s Linsey Giant advocates for one that may be less common: PMP®. PMP®, or Project Management Professional®, is a certification offered through the Project Management Institute. Linsey, a principal consultant for...
In-person events aren’t just a break from the office. They’re a strategic lever for accelerating sales. When executed thoughtfully, these events transform prospects from interested to committed quickly while also fostering stronger, longer-lasting relationships. This post explores why in-person engagement remains a powerful differentiator in today’s...
Organizations invest millions in events each year, including sales kickoffs, product launches, leadership summits, incentive travel, and user conferences. These events aren’t just about logistics; they’re strategic levers for growth. But stakeholders struggle to measure value and outcomes across a portfolio of events, making it...
We recently shared how to keep attendees engaged during your event, but do you put the same energy into your post-event engagement strategy? In this blog post, M&IW’s Amanda Hass, Sr. Marketing Strategist, shares four of her top recommendations for post-event engagement, best practices for each,...
In today’s meetings and events landscape, organizations face growing pressure to demonstrate value, optimize budgets, and make informed decisions that drive corporate strategy. As Strategic Meetings Management Programs (SMMPs) continue to evolve, they’ve become a powerful tool for collecting and analyzing data, ultimately delivering savings...
As a premier event management company, Meetings & Incentives Worldwide doesn't just design experiences; we safeguard them. That’s why we hosted “Event Emergency Preparedness: What to Know for 2026,” a LinkedIn Live session featuring M&IW’s CEO Tina Madden and Vice President of Event Management Services...
In today’s complex business environment, meetings and events should be strategic assets. As organizations grow and diversify, the need for a structured, scalable approach to managing meetings becomes critical. That’s where Strategic Meetings Management Programs (SMMP) come in. Strategic Meetings Management refers to the integration of...
When planning large events like conferences, trade shows, or corporate meetings, a challenge stakeholders and event planners run into is how to keep attendees engaged for the duration of the event. It may seem impossible, especially for events with 1,000 or more attendees, but brain-friendly best...