Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened budget scrutiny and executive oversight. Meetings and events (M&E) programs are no exception. Stakeholders now want to know:...
As organizations enter 2027 planning cycles, the conversation around meetings and events spend centers on how those investments contribute to business outcomes, organizational priorities, and long-term growth. Across procurement, finance, and operations functions, meetings and events (M&E) leaders balance cost discipline with strategic investment. Research indicates...
Originally published January 29, 2025. Updated September 3, 2026. Organizations that treat meetings and events data as a strategic asset gain greater financial visibility, stronger governance, improved stakeholder alignment, and faster decision-making. Intent Strategy Group, M&IW’s consulting division for Strategic Meetings Management (SMM) and related technology initiatives,...
Artificial intelligence isn’t new in the world of meetings and events, yet it’s still at the center of industry conversations. Why? Because most organizations have only scratched the surface of what AI for meetings and events can deliver. Too often, the discussion focuses on tools, features,...
Our signature event, the M&IW Summit, wouldn’t be possible without the support of our sponsors. Our trusted partners consistently exceed the expectations of both our customers and our own team members and are integral to the connections created and memories made at every event. We...
At M&IW, we’re not planning your grandfather’s incentive programs. If your programs are stuck in the past, it’s time to modernize them with a strategy designed to drive performance and deliver impactful results. In our recent LinkedIn Live event, M&IW’s Ashley Krueger, CITP, Sr. Manager,...
Originally published March 19, 2025. Updated May 20, 2026. Incentive travel programs are an effective way to connect, motivate, and engage employees by delivering unforgettable experiences that maximize your return on investment. While group travel programs have long been a staple of the incentive industry, individual...
Authentic engagement is the currency of relationship-driven events. Unlike traditional formats that can feel transactional, high-touch advisory board meetings build trust and reveal actionable insights that can increase sales, validate product roadmaps, and mitigate risks. Similarly, well-executed investor days have been shown to directly increase...
Today’s business landscape leaves little time for executive leadership to collaborate as peers. While there’s still a place for traditional boardroom meetings and quarterly reviews, those occasions rarely provide the space for transformative leadership experiences that inspire innovative thinking and strategic alignment. Executive retreats, on the...
Inclusion is a defining competitive advantage for global companies. As organizations navigate talent shortages, expanding regulatory expectations, and increasing pressure for brand trust, meetings and events (M&E) have emerged as a powerful—but often underleveraged—engine for equity, access, and performance. For organizations operating across continents, languages, and...