Conferences and tradeshows are often an organization’s biggest events of the year, and success is all about creating engaging experiences and building relationships to keep attendees coming back year after year. You need your event to stand out and offer unique value and insights while...
When it comes to blogs, our goal is to provide engaging and enlightening content for meetings and events professionals. In 2022, we published more blog posts than ever before! We continued one popular series from 2021, In the Buyer’s Eye, and started a brand new...
In our November Town Hall, CEO Tina Madden sat down with Pat Schaumann, CMP, CSEP, DMCP, HMCC, for a Q&A session. We learned about Pat’s extensive experience in the events industry; her new role at M&IW as Principal Consultant, Life Sciences; the current industry trends...
HCP stands for Healthcare Personnel or Professionals, encompassing professionals who play crucial roles in the healthcare industry. When it comes to HCP and clinical meetings, balancing the needs of the customer while remaining compliant with global regulations is no easy task. Planning meetings for healthcare professionals...
Originally published on November 22, 2016. Updated on November 21, 2022. Although most of the US celebrates Thanksgiving as the official day of gratitude, there are many benefits to practicing gratitude on a consistent basis. Studies have proven that daily or weekly reflections of thankfulness lead...
At M&IW, we strive to foster an inclusive culture. As a certified Women’s Business Enterprise, we celebrate and understand the importance of diversity, and our newly-renamed DEI-B team is committed to further strengthening our efforts. Previously called the DEI team, which stands for Diversity, Equity,...
Central to the events industry, destination management companies (DMCs) are strategic third-party partners with expert knowledge of a specific destination. They are invaluable resources for planners, providing support for events of all types and sizes throughout the event lifecycle. Services include contracting and managing logistics...
At M&IW, a majority of our workforce is remote, so promoting positive mental health while working from home is important to us. As all remote workers have discovered, working from home comes with its own unique set of challenges, one of the greatest of which...
The use of technology is standard practice for today’s events, and there are countless ways it can be used to enhance the attendee experience before, during, and even after the event. But do you know the best ways to use event tech? Event technologists know all...
Two-thirds of in-person events being planned today are small and simple events (“small meetings”), according to our latest data, but for most organizations, providing specialized support and automation for these meetings is… Challenging? Seemingly impossible? A total headache? Take your pick. Often organized by do-it-yourself planners...