Want to know what the best event marketers are focusing on at this moment? Then you're in luck. Flow, M&IW’s creative services, event marketing, and engagement solutions division, is laser-focused on today’s hottest trends. We know what’s working (and what’s not) across hundreds of world-class...
Hybrid events are here to stay, and by now, we all know the importance of providing an engaging experience for both remote and in-person attendees. Remote attendees want more than to silently stare at a screen all day, and in-person attendees want the benefits of...
The silver linings of industry disruption include new perspectives on old processes and a demand to intentionally redesign what is no longer working. Reimagining your event intake process might be solving a problem you didn't even know you had. Intent Strategy Group, the independent consulting division at...
World Vegan Month, celebrated throughout November, is an opportunity to shine a spotlight on all things vegan. As the vegan movement grows steadily, hundreds of thousands of people across the world are finding beauty in living as kindly and compassionately as possible. With the holiday season...
It’s time to grab the passports (maybe dust them off) and do some traveling outside the US! The desire is certainly there—clients are excited to offer the sun, sand, and sea. Powdery white beaches, crystal clear turquoise waters, colorful coral reefs, and abundant sunshine...
If you've recently logged into Cvent to create a report, you probably noticed things have changed a bit. Back in 2019, Cvent introduced new, enhanced reporting functionality and advised users to begin transitioning in advance of the impending legacy (old) reporting phase-out. Today, legacy reporting...
Important 2021 Holiday Season Update: By now, we're all aware of the delays in supply chains. After all, it's been affecting shipping and delivery since the pandemic began. You may think you're prepared for your holiday gifting, but you may not be aware that 58%...
As incentive destination experts, our role is to find the perfect location for each and every client—it feels like serendipity when we find a property that checks all the boxes and that we know the client will absolutely love. As humans, we tend to gravitate...
Across industries, sustainability is now a top priority. After all, we’ve all seen the United Nations' IPCC report declaring a “code red” for climate change. For the meetings and events industry, the movement is more important than ever because as companies move toward a greener...
The 2021 M&IW Summit truly captured the best of both worlds: For the first time, the annual event was held in a hybrid format after being virtual in 2020 and in-person in years prior. Over two days, industry leaders and suppliers along with the M&IW...