Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what...
An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants. Developing Incentive Contests...
Event technology has been a hot topic with event planners for years and the options not always easy to navigate. Hear why, especially now, you need to develop an event technology strategy for all your events. In this interview, our host, Jeff Naue, Special Projects Marketing...
The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to ensure the personal safety and security of all your participants. In this episode, our host, Jeff Naue,...
The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to ensure the personal safety and security of all your participants. In this episode, our...
To design and produce a hybrid event for your organization, you'll want to have a powerhouse hybrid events team in place. In addition to many of the individuals from your in-person events planning team, you also need to factor in new roles to engage both...
You may not be able to predict when emergencies will strike, but you can plan for them by having an Emergency Response Plan. In fact, detailing emergency preparedness procedures is one of the most important strategic decisions a business can make. Knowing how to manage...
To meet industry demands, Cvent is transitioning to a new reporting framework and retiring their legacy system. It is important to understand the benefits, timeline, and the impact Access Portal will have on your organization and SMM program. In this episode, our host, Jeff Naue,...
When our clients had to quickly pivot from in-person events to “live” virtual and digital experiences, it redefined and magnified the role of the event technologist. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Chip Begley, our Director of Event...
Many of our clients are curious about how to best recognize employees and reward performance during a challenging time. In this episode, our host, Jeff Naue, catches up with our Incentives and Recognition experts Tracy Norum, CMP, CIS, CITP, and Sandy Fenili, CIS. While the...