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| Written by Veronica Ferguson

Medical Meeting Planning Book Co-authored by Meetings & Incentives Worldwide is Now Available

For Immediate Release
Contact: Sara O’Neil
Marketing and Public Relations

The e-book is available now with print pre-orders scheduled for fulfillment in November.

Caledonia, Wisconsin (October 19, 2023) How to Plan Medical Meetings and Events, the educational book co-authored by Meetings & Incentives Worldwide, Inc. (M&IW) and Pat Schaumann, CMP, CSEP, DMCP, HMCC, and first announced this summer, is now available for purchase. The digital e-book is available immediately; print pre-orders will be fulfilled in November. Click here to purchase through Publishing Concepts, LLC.

How to Plan Medical Meetings and Events not only provides tactical guidance to both new and tenured medical meeting planners, but it also stretches their minds into creating invaluable experiences for events that engage healthcare professionals and meet regulatory compliance,” said Jill Gallagher, Vice President, Event Management Services, M&IW. “This book and the learnings provided within are a must-have in the life sciences event management industry, and we look forward to bringing forth additional relevant and useful information for a long time to come.”

As part of a global outreach initiative to promote the book’s release and increase awareness of this invaluable planning resource, M&IW’s Ella Darby, Head of Global Event Experience and one of the book’s expert contributors, is attending Pharma Forum EMEA in Amsterdam on November 13–15, 2023. She will host an author meet-and-greet session at Meeting Professionals International’s tradeshow booth to introduce How to Plan Medical Meetings and Events to event attendees and answer any questions.

The International Impact on Medical Meetings

Sharing this resource at Pharma Forum EMEA is particularly important because one of the greatest challenges of planning medical meetings and events is adhering to global regulations and compliance standards. To ensure planners can successfully execute meetings around the world, each chapter of How to Plan Medical Meetings and Events includes a section with specific tips and considerations for international events. Readers are empowered to find success and remain compliant no matter where an event is held or who is in attendance.

Furthering its international impact, the book serves as the sole and official source for MPI’s new Medical Meetings Professional (MMP) Certificate course. This course, available to MPI members and meeting planners around the world, was developed based on the book’s content.

Co-author Pat Schaumann, CMP, CSEP, DMCP, HMCC, President, Schaumann Consulting Group, LLC, feels that both the book and the course are essential for the growing market both in the US and internationally. “As the healthcare industry evolves, the demand for well-organized and compliant medical meetings and events is likely to grow,” said Schaumann. “How to Plan Medical Meetings and Events can contribute to the growth of the industry by providing resources for medical meeting and event planners and professionals.”

About How to Plan Medical Meetings and Events

How to Plan Medical Meetings and Events covers the fundamentals of planning informed, compliant, and successful medical meetings and events. It offers actionable tools and insights teaching the reader how to be a proactive consultant in this space. While the target audience is meeting planners with less than three years of experience, the book contains valuable information for planners of all experience levels. It can also help vendor partners better understand their customers’ challenges and plan for potential solutions.

In addition to a comprehensive glossary of medical meetings and events terminology, topics addressed in the book include:

  • Defining different types of medical meetings and events.
  • Regulation compliance and ethics.
  • Venue sourcing and contracting.
  • Financial management and reporting.
  • HCP speaker contracting and management.
  • Logistics management and event production.
  • Registration and travel management.
  • Corporate social responsibility.

The Importance of a Medical Meeting Planning Resource

In addition to the importance of global ethics and compliance, there are a few key reasons this book is especially relevant to today’s events industry.

  • With over one million medical meetings planned for 2023 in the US alone, the industry is poised for continued growth worldwide.
  • The events industry has seen an influx of new talent as well as organizational restructuring that saw veteran planners transitioning to medical events for the first time.
  • The availability of college-level hospitality and event planning classes dedicated to the medical and life sciences industries has declined in recent years, necessitating a resource for planners just starting out in their careers.
  • M&IW already places great emphasis on continued learning, so it was a natural progression to apply employees’ collective knowledge and expertise to aid others in continuing education.

For more information, including a preview of the book, visit M&IW’s website.

About M&IW

M&IW is a global event management firm specializing in virtual, hybrid, and in-person experiences of all shapes and sizes as well as consulting and enterprise strategies. As an entrepreneurial organization, we place customers at the center of everything we do and prioritize their needs through our core values of quality, agility, flexibility, and innovation. M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We are headquartered in Wisconsin, USA, and supported by a remote workforce across the US and in the UK, Canada, China, and Argentina.