Registration Now Open: Creating Data-Driven Roadmaps for High-Impact Meetings and Events
For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
soneil@meetings-incentives.com
vferguson@meetings-incentives.com
Meetings & Incentives Worldwide Hosts the Live Virtual Event Tuesday, September 29
Caledonia, WI (August 31, 2026) – Registration is now open for “Creating Data-Driven Roadmaps for High-Impact Meetings and Events,” a LinkedIn Live event hosted by global event agency Meetings & Incentives Worldwide (M&IW). Featuring consultants from M&IW’s Intent Strategy Group (ISG), the virtual event will be held Tuesday, September 29, from 11:00 a.m.–12:00 p.m. CT.
During this live discussion, ISG’s principal consultants, Linsey Giant and Bridget Wagner, and lead business intelligence consultant, Laura Rog, will share how to connect strategic roadmaps with a deliberate data strategy to align meetings and events (M&E) programs with business goals and create measurable outcomes. They will also discuss how to:
- Align M&E initiatives to the right objective.
- Support meaningful measurement.
- Adapt roadmaps as business needs and maturity levels change.
Through real-world examples, attendees will discover how to elevate their M&E programs to be a strategic business driver at the executive level. Attendees are encouraged to come prepared with their questions, best practices, and current challenges.
Registration for the online event is free and includes an on-demand recording of the session to be shared post-event. Click here to learn more and register.
Meet the Speakers
Linsey Giant, Principal Consultant, ISG
Linsey Giant provides strategic consulting and project management support for customer engagements. She also focuses on process improvement initiatives and meeting technology implementations. She has a passion for building relationships and driving innovative solutions that have a significant impact on customers’ teams and organizations.
Giant has more than 15 years of experience in the Meetings and Events industry. She holds a Bachelor of Science degree in Marketing and Communications from Ball State University. She is a certified Project Management Professional (PMP) and holds certifications for Cvent’s Account Administration, System Administration, Event Management, and Mobile Apps.
Laura Rog, Lead Business Intelligence Consultant, ISG
Laura Rog spearheads the development of innovative business intelligence solutions and partners with customers to maximize the value of event data through advanced analytics and reporting. Rog’s expertise includes data flow architecture, KPI tracking, data integrity, dashboard design, and strategic consultation on reporting best practices.
Her focus is on empowering customers with customized dashboards and reports that align with their business goals and drive data-informed decisions. She holds a Bachelor of Science in Consumer Sciences with a minor in Psychology from Northern Illinois University.
Bridget Wagner, Principal Consultant, ISG
Bridget Wagner helps organizations turn strategic meetings programs into practical, people-centered processes and technology solutions. With experience leading more than 30 event technology implementations and training thousands of event professionals, she’s known for bringing both deep expertise and a thoughtful, collaborative approach to her work.
Her perspective is shaped by experience on both sides of the industry. That blend of technical knowledge and real-world planning experience helps Wagner connect big-picture strategy with day-to-day execution in a way that feels approachable and actionable. She holds a Bachelor of Arts in International/Global Studies from Dickinson College.
Event Details
Event name: Creating Data-Driven Roadmaps for High-Impact Meetings and Events
Event site: https://www.linkedin.com/events/7500222199417475072/
Date and time: Tuesday, September 29, from 11:00 a.m.–12:00 p.m. CT
Speakers:
- Linsey Giant, Principal Consultant, Intent Strategy Group, M&IW
- Laura Rog, Lead Business Intelligence Consultant, Intent Strategy Group, M&IW
- Bridget Wagner, Principal Consultant, Intent Strategy Group, M&IW
About Meetings & Incentives Worldwide
Meetings & Incentives Worldwide designs event experiences rooted in human connection, elevated by human touch, and powered by smart technology.
Boutique by design and enterprise by capacity, we are a privately held, women-owned agency with more than 55 years of experience. We believe meetings are a lever for change with the power to generate momentum that lasts. We create those moments consistently and at scale, delivering the outcome and experience our customers want—on time, on budget, and with measurable impact.
By combining human-centered design with operational expertise, we engineer events that move business forward.
To learn more, visit meetings-incentives.com.
About Intent Strategy Group
Intent Strategy Group, the consulting division of M&IW, provides holistic, customizable solutions for Strategic Meetings Management and related technology initiatives. Customers who partner with ISG expedite implementations, reduce project durations, and fast-track early wins.
To learn more, visit meetings-incentives.com/intent-strategy-group.