We recently shared how to keep attendees engaged during your event, but do you put the same energy into your post-event engagement strategy? In this blog post, M&IW’s Amanda Hass, Sr. Marketing Strategist, shares four of her top recommendations for post-event engagement, best practices for each,...
The 2025 M&IW Summit brought together Meeting & Incentives Worldwide’s community of customers, potential customers, partners, and employees for a dynamic exchange of ideas and valuable industry networking. Centered around the theme The Power of Human Connection, the event explored the latest trends and best...
57 years after starting as a small travel agency, Meetings & Incentives Worldwide (M&IW) continues to transform organizations through the power of human connection. As a leader in the meetings and events industry, we are passionate about providing superb service and unforgettable experiences, and we...
Originally published on October 9, 2019. Updated on March 12, 2024. Imagine this scenario: You're gearing up to attend an event where, right from the start, you're expected to juggle multiple electronic channels. It's a situation many of us can relate to...
Originally published on November 23, 2019. Updated on October 25, 2023. Conference hosts often craft a jam-packed program, filling it with moment-by-moment stimulation. As any planner knows, however, piling on the content doesn’t always equate to attendee engagement. So what is a conference planner to do? First,...
When planning a sales incentive or recognition program, most of the attention is on the reward. While the reward is certainly important, many planners underestimate the importance of program marketing and promotion. Marketing is often the missing link between a successful incentive and recognition program...
Two years into the pandemic, the events industry may not yet be back to where it was, but it is certainly getting closer. In-person events have been held safely for a while now, and with worldwide cases significantly decreasing, they are returning as both organizations...
Want to know what the best event marketers are focusing on at this moment? Then you're in luck. Flow, M&IW’s creative services, event marketing, and engagement solutions division, is laser-focused on today’s hottest trends. We know what’s working (and what’s not) across hundreds of world-class...
Bringing marketing, creative, design, and engagement experts together within Flow provides a more seamless and cohesive creative experience for our customers. M&IW strengthens and expands its in-house capabilities as this area of its business continues to grow. Caledonia, Wisconsin (September 28, 2021) – Meetings & Incentives Worldwide...
Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what...