At Meetings & Incentives Worldwide (M&IW), we specialize in the end-to-end event management of meetings, conferences, and incentives of all shapes and sizes around the world. We also specialize in enterprise program strategy across organizations.
Caledonia, Wisconsin (January 22, 2025) – Global event agency Meetings & Incentives Worldwide, Inc. (M&IW) recently hired Kelly Peiffer, MBA, as the company’s new Business Development Director. With 20+ years in the meetings, events, and incentives industry, Peiffer previously served as the Director of National...
Event planning has always been about balancing the complex demands of logistics, creativity, and communication—a juggling act that requires both precision and adaptability. Today, artificial intelligence is stepping in not to take over but to enhance what planners already do best. By automating repetitive tasks...
One of our most powerful partnerships to come out of 2024 is with BMO Bank. While Meetings & Incentives Worldwide (M&IW) has been a customer of BMO for several years, we connected in a new way through supplier diversity at the 2023 WBENC Conference and...
Anca Platon Trifan, CMP, WMEP, joined M&IW in October as our Event Technology team’s new Sr. Manager of Strategic Partnerships. With over 20 years of experience in event production and technology, she’s quickly made her mark and is ready to share her expertise to benefit...
As we look to 2025, event technology and AI are fundamentally reshaping the industry. Yet, no matter how advanced the tools become, the essence of meetings and events remains rooted in one thing: human connection. Event professionals and technologists have the unique opportunity to leverage...
We are excited to share that M&IW’s Catherine Shelton, CIS, Sr. Destination & Experience Design Consultant, is one of five recipients of the SITE Foundation’s David Riddell Scholarship. Thanks to the support of the scholarship, she will be attending SITE’s 2025 Global Conference in March....
Since taking on the role of Sustainability Champion in 2023, M&IW’s Donna Collins has transformed event sustainability from lofty concept to practical reality for meetings, events, and incentives of all scales. The strategies and solutions she continues to introduce both within M&IW and for the...
Sustainability and wellness are top of mind for event planners and attendees, and one way to incorporate both is with plant-based menus at events. While going completely meat-free makes the biggest impact, particularly when it comes to event sustainability, even limiting meat options and offering...
One of the most effective tools for driving attendee engagement and connection is the event agenda, but probably not in the way you think. While content and speakers are important, the agenda flow also strongly influences the lasting impression of your event—for better or for...
Originally published on November 2, 2023. Updated on November 6, 2024. November is Native American Heritage Month, a time to honor and celebrate the vibrant cultures, histories, and contributions of Native Americans. This month and every month, it is important to not only acknowledge the past...