Strategic Meetings Management (SMM) is an impactful strategy that transforms how organizations approach their meetings and events program. Understanding the importance of SMM is crucial for event professionals at all levels as it directly impacts the effectiveness and success of their initiatives. The consultants from Intent Strategy...
As an industry leader in sustainable event planning, M&IW advocates for and prioritizes eco-friendly practices in the meetings, events, and incentives we manage. To better understand our planners’ approach to sustainability and what works—and doesn’t work—for our customers, we conducted a survey of the meetings,...
Originally published on April 18, 2024. Updated on April 3, 2025. At M&IW, we have long championed sustainable practices for the meetings, events, and incentive programs we manage. As our CEO, Tina Madden, says, “Sustainability is not an initiative. It’s a mindset.” We are firmly committed to...
When it comes to sustainable events, going green doesn’t have to mean going over budget. By being strategic and intentional with your planning, you can host eco-friendly programs that are both cost-effective and impactful. In this blog post, we share eight cost-effective strategies to reduce...
Angie Duncan Callaway, CMM, Sr. Director of Intent Strategy Group, is a respected leader both within Meetings & Incentives Worldwide and across the meetings and events industry. She joined M&IW in 2018 as a Meetings Management & Implementation Consultant and was promoted to senior director...
Sustainability has evolved from a request to a requirement for many meetings and events. At M&IW, we’re passionate about the environment and the people and communities we live, work, and do business in. Our Sustainability Champion, Donna Collins, has been instrumental in establishing M&IW as...
Incentive travel programs are an effective way to connect, motivate, and engage participants while delivering unforgettable experiences and maximizing your return on investment. While group travel programs have long been a staple of the incentive industry, individual incentive travel (IITs) are becoming increasingly popular as...
Originally published on April 23, 2020. Updated on March 6, 2025. Meetings & Incentives Worldwide (M&IW) is honored to be a trusted certified Women's Business Enterprise (WBE) by the WBDC-Chicago, a regional certifying partner of the Women's Business Enterprise National Council (WBENC) for more than ten...
Virtual events continue to be a staple of an organization’s event portfolio, and they have the potential to create a sense of community and connection similar to in-person events. Virtual event technology features and capabilities continue to grow, but it’s fair to acknowledge that virtual events...
Jessica Nyirimana, Project Manager, Attendee Experience, is attending International Confex 2025 on behalf of Meetings & Incentives Worldwide. Held in London on 26–27 February 2025, International Confex brings together industry pioneers, innovative suppliers, and top-tier speakers to shape the future of events. With 200+ exhibitors and...