Originally published March 19, 2025. Updated May 20, 2026. Incentive travel programs are an effective way to connect, motivate, and engage employees by delivering unforgettable experiences that maximize your return on investment. While group travel programs have long been a staple of the incentive industry, individual...
Authentic engagement is the currency of relationship-driven events. Unlike traditional formats that can feel transactional, high-touch advisory board meetings build trust and reveal actionable insights that can increase sales, validate product roadmaps, and mitigate risks. Similarly, well-executed investor days have been shown to directly increase...
Today’s business landscape leaves little time for executive leadership to collaborate as peers. While there’s still a place for traditional boardroom meetings and quarterly reviews, those occasions rarely provide the space for transformative leadership experiences that inspire innovative thinking and strategic alignment. Executive retreats, on the...
Inclusion is a defining competitive advantage for global companies. As organizations navigate talent shortages, expanding regulatory expectations, and increasing pressure for brand trust, meetings and events (M&E) have emerged as a powerful—but often underleveraged—engine for equity, access, and performance. For organizations operating across continents, languages, and...
If you lead procurement, meetings and events (M&E), or ESG in a large organization, you may be facing a pivotal shift. Sustainability is no longer a nice-to-have layered onto event logistics. It’s a core decision criterion on par with cost, risk, compliance, and experience. M&IW Sustainability...
There are many acronyms in the world of meetings and events, but the Intent Strategy Group’s Linsey Giant advocates for one that may be less common: PMP®. PMP®, or Project Management Professional®, is a certification offered through the Project Management Institute. Linsey, a principal consultant for...
In-person events aren’t just a break from the office. They’re a strategic lever for accelerating sales. When executed thoughtfully, these events transform prospects from interested to committed quickly while also fostering stronger, longer-lasting relationships. This post explores why in-person engagement remains a powerful differentiator in today’s...
Organizations invest millions in events each year, including sales kickoffs, product launches, leadership summits, incentive travel, and user conferences. These events aren’t just about logistics; they’re strategic levers for growth. But stakeholders struggle to measure value and outcomes across a portfolio of events, making it...
We recently shared how to keep attendees engaged during your event, but do you put the same energy into your post-event engagement strategy? In this blog post, M&IW’s Amanda Hass, Sr. Marketing Strategist, shares four of her top recommendations for post-event engagement, best practices for each,...
In today’s meetings and events landscape, organizations face growing pressure to demonstrate value, optimize budgets, and make informed decisions that drive corporate strategy. As Strategic Meetings Management Programs (SMMPs) continue to evolve, they’ve become a powerful tool for collecting and analyzing data, ultimately delivering savings...
