In-person events aren’t just a break from the office. They’re a strategic lever for accelerating sales. When executed thoughtfully, these events transform prospects from interested to committed quickly while also fostering stronger, longer-lasting relationships. This post explores why in-person engagement remains a powerful differentiator in today’s...
Organizations invest millions in events each year, including sales kickoffs, product launches, leadership summits, incentive travel, and user conferences. These events aren’t just about logistics; they’re strategic levers for growth. But stakeholders struggle to measure value and outcomes across a portfolio of events, making it...
We recently shared how to keep attendees engaged during your event, but do you put the same energy into your post-event engagement strategy? In this blog post, M&IW’s Amanda Hass, Sr. Marketing Strategist, shares four of her top recommendations for post-event engagement, best practices for each,...
In today’s meetings and events landscape, organizations face growing pressure to demonstrate value, optimize budgets, and make informed decisions that drive corporate strategy. As Strategic Meetings Management Programs (SMMPs) continue to evolve, they’ve become a powerful tool for collecting and analyzing data, ultimately delivering savings...
As a premier event management company, Meetings & Incentives Worldwide doesn't just design experiences; we safeguard them. That’s why we hosted “Event Emergency Preparedness: What to Know for 2026,” a LinkedIn Live session featuring M&IW’s CEO Tina Madden and Vice President of Event Management Services...
In today’s complex business environment, meetings and events should be strategic assets. As organizations grow and diversify, the need for a structured, scalable approach to managing meetings becomes critical. That’s where Strategic Meetings Management Programs (SMMP) come in. Strategic Meetings Management refers to the integration of...
When planning large events like conferences, trade shows, or corporate meetings, a challenge stakeholders and event planners run into is how to keep attendees engaged for the duration of the event. It may seem impossible, especially for events with 1,000 or more attendees, but brain-friendly best...
The 2025 M&IW Summit brought together Meeting & Incentives Worldwide’s community of customers, potential customers, partners, and employees for a dynamic exchange of ideas and valuable industry networking. Centered around the theme The Power of Human Connection, the event explored the latest trends and best...
Choosing an enterprise event management partner is no small task. It requires considerable time and research to find the right fit. Your event partner should feel like an extension of your own team and align with your organizational goals and values. As we all know,...
There’s no one-size-fits-all approach to meeting and event budgets, but there are still strategies to ensure you maximize the impact of your event without maxing out your budget. The best event budgets align with the overall program goals and strategically implement cost optimization. In this blog...
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