In-person events aren’t just a break from the office. They’re a strategic lever for accelerating sales. When executed thoughtfully, these events transform prospects from interested to committed quickly while also fostering stronger, longer-lasting relationships. This post explores why in-person engagement remains a powerful differentiator in today’s...
We recently shared how to keep attendees engaged during your event, but do you put the same energy into your post-event engagement strategy? In this blog post, M&IW’s Amanda Hass, Sr. Marketing Strategist, shares four of her top recommendations for post-event engagement, best practices for each,...
As a premier event management company, Meetings & Incentives Worldwide doesn't just design experiences; we safeguard them. That’s why we hosted “Event Emergency Preparedness: What to Know for 2026,” a LinkedIn Live session featuring M&IW’s CEO Tina Madden and Vice President of Event Management Services...
The 2025 M&IW Summit brought together Meeting & Incentives Worldwide’s community of customers, potential customers, partners, and employees for a dynamic exchange of ideas and valuable industry networking. Centered around the theme The Power of Human Connection, the event explored the latest trends and best...
There’s no one-size-fits-all approach to meeting and event budgets, but there are still strategies to ensure you maximize the impact of your event without maxing out your budget. The best event budgets align with the overall program goals and strategically implement cost optimization. In this blog...
Global brands often bring in external event strategy consultants or event planning companies early—not to execute logistics but to co-develop the strategic architecture of their large events alongside their internal departments and stakeholders. While every program is different, proven best practices provide a starting point...
M&IW’s meeting and event planners believe in the power of human connection, so much so that it’s the theme of our 2025 M&IW Summit. Our signature event, taking place this August, always explores the latest trends and best practices in the meetings, events, and incentives...
At M&IW, we believe in the power of human connection. In fact, that’s our theme for the 2025 M&IW Summit! Events centered around building relationships resonate the most with attendees and leave a positive, lasting impression. While virtual events still have their place and come...
One of the most effective tools for driving attendee engagement and connection is the event agenda, but probably not in the way you think. While content and speakers are important, the agenda flow also strongly influences the lasting impression of your event—for better or for...
On October 8–10, team members from Meetings & Incentives Worldwide (M&IW) attended IMEX America, the largest tradeshow for the meetings, events, and incentive travel industry. Now, they share the top takeaways and actionable insights they're bringing back to help their customers elevate their events and...