07 Nov Inside IMEX America 2023: Exploring Hot Topics and Key Takeaways
Last month, events professionals from around the world descended on Las Vegas for one of the top industry events of the year: IMEX America, the largest trade show in the US for global meetings, events, and incentive travel. M&IW team members from Event Sourcing and Incentives & Engagement joined thousands of attendees for specialist education, networking, and much more.
11 Jan Are You Resume Ready? Dos and Don’ts for Event Professionals
There’s no arguing that the COVID-19 pandemic had a significant impact on meetings and events. Many industry professionals lost their jobs or saw their hours significantly reduced as a result of the widespread cancellation of events and the closure of venues. Luckily, the industry has...
21 Nov Five Ways to Practice Gratitude at Your Events
Originally published on November 22, 2016. Updated on November 21, 2022. Although most of the US celebrates Thanksgiving as the official day of gratitude, there are many benefits to practicing gratitude on a consistent basis. Studies have proven that daily or weekly reflections of thankfulness...
10 Nov In the Buyer’s Eye — International Anticipation
It’s time to grab the passports (maybe dust them off) and do some traveling outside the US! The desire is certainly there—clients are excited to offer the sun, sand, and sea. Powdery white beaches, crystal clear turquoise waters, colorful coral reefs, and abundant sunshine… A...
23 Sep In the Buyer’s Eye — On and Off the Beaten Path
As incentive destination experts, our role is to find the perfect location for each and every client—it feels like serendipity when we find a property that checks all the boxes and that we know the client will absolutely love. As humans, we tend to gravitate...
27 Aug Planning an Interactive Hybrid Experience: The 2021 M&IW Summit
The 2021 M&IW Summit truly captured the best of both worlds: For the first time, the annual event was held in a hybrid format after being virtual in 2020 and in-person in years prior. Over two days, industry leaders and suppliers along with the M&IW...
15 Jun Events > Forward — Using a Contest Marketing Strategy to Drive Performance
An effective ‘contest marketing strategy’ is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants. Developing Incentive...