If you lead procurement, meetings and events (M&E), or ESG in a large organization, you may be facing a pivotal shift. Sustainability is no longer a nice-to-have layered onto event logistics. It’s a core decision criterion on par with cost, risk, compliance, and experience. M&IW Sustainability...
There are many acronyms in the world of meetings and events, but the Intent Strategy Group’s Linsey Giant advocates for one that may be less common: PMP®. PMP®, or Project Management Professional®, is a certification offered through the Project Management Institute. Linsey, a principal consultant for...
In today’s meetings and events landscape, organizations face growing pressure to demonstrate value, optimize budgets, and make informed decisions that drive corporate strategy. As Strategic Meetings Management Programs (SMMPs) continue to evolve, they’ve become a powerful tool for collecting and analyzing data, ultimately delivering savings...
In today’s complex business environment, meetings and events should be strategic assets. As organizations grow and diversify, the need for a structured, scalable approach to managing meetings becomes critical. That’s where Strategic Meetings Management Programs (SMMP) come in. Strategic Meetings Management refers to the integration of...
The 2025 M&IW Summit brought together Meeting & Incentives Worldwide’s community of customers, potential customers, partners, and employees for a dynamic exchange of ideas and valuable industry networking. Centered around the theme The Power of Human Connection, the event explored the latest trends and best...
Choosing an enterprise event management partner is no small task. It requires considerable time and research to find the right fit. Your event partner should feel like an extension of your own team and align with your organizational goals and values. As we all know,...
Global brands often bring in external event strategy consultants or event planning companies early—not to execute logistics but to co-develop the strategic architecture of their large events alongside their internal departments and stakeholders. While every program is different, proven best practices provide a starting point...
Strategic Meetings Management (SMM) is an impactful strategy that transforms how organizations approach their meetings and events program. Understanding the importance of SMM is crucial for event professionals at all levels as it directly impacts the effectiveness and success of their initiatives. The consultants from Intent Strategy...
Angie Duncan Callaway, CMM, Sr. Director of Intent Strategy Group, is a respected leader both within Meetings & Incentives Worldwide and across the meetings and events industry. She joined M&IW in 2018 as a Meetings Management & Implementation Consultant and was promoted to senior director...
Making decisions based on business intelligence (BI) and data analytics is a major business advantage, and that extends to meetings and events programs. Intent Strategy Group, M&IW’s division for SMM and related technology initiatives, recommends a clear first step for organizations looking to step up...