Originally published January 29, 2025. Updated September 3, 2026. Organizations that treat meetings and events data as a strategic asset gain greater financial visibility, stronger governance, improved stakeholder alignment, and faster decision-making. Intent Strategy Group, M&IW’s consulting division for Strategic Meetings Management (SMM) and related technology initiatives,...
Meetings & Incentives Worldwide Hosts the Live Virtual Event Tuesday, September 29 Caledonia, WI (August 31, 2026) – Registration is now open for “Creating Data-Driven Roadmaps for High-Impact Meetings and Events,” a LinkedIn Live event hosted by global event agency Meetings & Incentives Worldwide (M&IW). Featuring...
Caledonia, WI (July 15, 2026) — Meetings & Incentives Worldwide, Inc. (M&IW), a global leader in event management, received the 2026 Cvent Excellence Award for Pivotal Partner. The Excellence Awards celebrate the bold ideas, brilliant execution, and measurable results shaping the future of meetings and...
Caledonia, Wis. (February 19, 2026) — Intent Strategy Group (ISG), the consulting division of global event leader Meetings & Incentives Worldwide, announces that principal consultant Linsey Giant received the Project Management Professional® certification from the Project Management Institute. Giant is the first ISG consultant to...
There are many acronyms in the world of meetings and events, but the Intent Strategy Group’s Linsey Giant advocates for one that may be less common: PMP®. PMP®, or Project Management Professional®, is a certification offered through the Project Management Institute. Linsey, a principal consultant for...
Caledonia, WI (January 15, 2026) — Meetings & Incentives Worldwide, Inc. (M&IW), a global leader in event management, proudly announces that Sr. Director of Intent Strategy Group Angie Duncan Callaway, CMM, has been appointed to the Global Business Travel Association (GBTA) Meetings & Events Committee...
In today’s meetings and events landscape, organizations face growing pressure to demonstrate value, optimize budgets, and make informed decisions that drive corporate strategy. As Strategic Meetings Management Programs (SMMPs) continue to evolve, they’ve become a powerful tool for collecting and analyzing data, ultimately delivering savings...
In today’s complex business environment, meetings and events should be strategic assets. As organizations grow and diversify, the need for a structured, scalable approach to managing meetings becomes critical. That’s where Strategic Meetings Management Programs (SMMP) come in. Strategic Meetings Management refers to the integration of...
The 2025 M&IW Summit brought together Meeting & Incentives Worldwide’s community of customers, potential customers, partners, and employees for a dynamic exchange of ideas and valuable industry networking. Centered around the theme The Power of Human Connection, the event explored the latest trends and best...
Caledonia, WI (May 15, 2025) – Intent Strategy Group (ISG), the consulting division of global event agency Meetings & Incentives Worldwide, Inc. (M&IW), was awarded the 2025 Innovation Award from Toyota Motor North America (Toyota). The award was given at Toyota’s 2025 Indirect Procurement Supplier...