Strategic Meetings Management (SMM) is an impactful strategy that transforms how organizations approach their meetings and events program. Understanding the importance of SMM is crucial for event professionals at all levels as it directly impacts the effectiveness and success of their initiatives. The consultants from Intent Strategy...
Angie Duncan Callaway, CMM, Sr. Director of Intent Strategy Group, is a respected leader both within Meetings & Incentives Worldwide and across the meetings and events industry. She joined M&IW in 2018 as a Meetings Management & Implementation Consultant and was promoted to senior director...
57 years after starting as a small travel agency, Meetings & Incentives Worldwide (M&IW) continues to transform organizations through the power of human connection. As a leader in the meetings and events industry, we are passionate about providing superb service and unforgettable experiences, and we...
Intent Strategy Group (ISG) is a division of M&IW dedicated to holistic solutions for SMM, meeting request forms, and other technology initiatives. We love to share their success stories, and Linsey Giant, Principal Consultant, ISG, did just that at Cvent CONNECT 2024. She presented the...
Purchasing an all-in-one meetings management platform can be an intimidating process. Not all companies have a procurement department or in-house event technology experts to steer the purchase process and identify the best-fitting technology for the M&E Program. To help guide the process, the experts of...
Strategic Meetings Management (SMM) is a systematic approach to managing all aspects of an organization's meetings and events. It is a way to ensure that meetings and events align with the organization's strategic goals, are cost-effective, and meet the needs of attendees. While SMM programs are...
At M&IW, we are proud that our team members are recognized as subject matter experts across the industry. Last month, the spotlight was on Jake Runnion and his session at Event Tech Live. Now, we’re thrilled to share that Linsey Giant, Principal Consultant, Intent Strategy...
If you use an event technology platform, then you need a System Administrator. But what exactly does the role entail? The System Administrator is responsible for a specific technology platform and meeting the needs of the organization through system support, troubleshooting, maintenance, and account upkeep....
As data collection has evolved, so has the demand for data insights. When implemented and used correctly, business intelligence (BI) and data analytics bring numerous advantages, including streamlining reporting and reconciliation, comparing event costs and performance across multiple variables, uncovering revenue-generating opportunities, and more. However, the...
Two-thirds of in-person events being planned today are small and simple events (“small meetings”), according to our latest data, but for most organizations, providing specialized support and automation for these meetings is… Challenging? Seemingly impossible? A total headache? Take your pick. Often organized by do-it-yourself planners...