18 Aug In the Buyer’s Eye — Future Focus
It is so much fun watching the world and our customers opening back up to travel. For me, it has created so many opportunities to find the perfect destination, and while it certainly keeps me busy, it’s a great problem to have! Some of these...
24 Jul Meet the 2022 M&IW Summit Sponsors: Denali Edition
Thanks to our generous sponsors, the M&IW Summit returns in August 2022. Our signature event brings together our talented team, our valued customers, and our trusted suppliers, including our Denali sponsors. These upper-tier sponsors know how to take meetings and events to the next level!...
01 Apr Best Practices for the Return to In-Person Events
Two years into the pandemic, the events industry may not yet be back to where it was, but it is certainly getting closer. In-person events have been held safely for a while now, and with worldwide cases significantly decreasing, they are returning as both organizations...
21 Feb Tina Madden, M&IW’s CEO, Receives Smart Women in Meetings Award
We are thrilled to share that M&IW CEO Tina Madden has been named a 2022 Smart Women in Meetings Award winner by Smart Meetings! These awards, divided into seven categories, recognize 100 leaders for shaping the events industry in new and exciting ways—and inspiring those...
17 Nov ISG Releases White Paper on Re-Inventing Your Event Intake Process
The intake process is the foundation of Managed Event Program success. To be effective and create efficiencies, it needs to consider the nuances of today’s most in-demand event types and services. Current intake processes do not account for new and fundamental event considerations. Caledonia, Wisconsin...
27 Aug Planning an Interactive Hybrid Experience: The 2021 M&IW Summit
The 2021 M&IW Summit truly captured the best of both worlds: For the first time, the annual event was held in a hybrid format after being virtual in 2020 and in-person in years prior. Over two days, industry leaders and suppliers along with the M&IW...
28 Jul Events > Forward — Adding Podcasts to your Event Marketing and Promotional Mix
Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what...
15 Jun Events > Forward — Using a Contest Marketing Strategy to Drive Performance
An effective ‘contest marketing strategy’ is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants. Developing Incentive...